Partner Agencies Guidelines

Supporting Partnership with Clear Co-Branding Principles

 

Well-executed co-branding enables the Food Bank of Eastern Oklahoma (FBEO) and Partner Agencies to combine forces, allowing our brand and communication efforts to work together. These partnerships are critical as we continue to build awareness and equity with communities throughout eastern Oklahoma. Partner Agencies should clearly communicate their partnership with FBEO, not represent themselves as FBEO.  Use of the FBEO logo and proprietary brand assets is not allowed unless a formal, written and signed Registered Partner Agency agreement is in place.

 

Registered Agency Partners may use the FBEO logo only as specified within the official FBEO guidelines to co-brand their own marketing and communication materials. The FBEO logo must not be used in any way that implies an endorsement or responsibilities that do not exist. Up-to-date standards and guidelines are available at OKFoodBank.org/guidelines.

 

Food Bank of Eastern Oklahoma partners must identify and communicate themselves as an FBEO partner in the following.

 

Website: The FBEO Partner Agency badge should be displayed on the homepage “above the fold” area so the user can see it without scrolling. FBEO partnership should be included in the “about us” section or sections of the website that describes services.

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Social Media: Partners should display “Food Bank of Eastern Oklahoma Partner Agency” in the description or bio areas of all public social media platforms.

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Public Facing Printed Materials: The FBEO Partner Agency badge should be included on all printed materials that is distributed to the public. FBEO partnership should be included in content that describes services.

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Lobby or Entrance: All partners should display an FBEO Partner Agency badge decal or sign at the entrance or within the lobby of their public-facing establishment.

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Media Coverage: The partnership with the FBEO shall be communicated in all news media appearances where coverage is focused on food distribution that has been provided by the Food Bank of Eastern Oklahoma.

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Service Content: The partnership with the FBEO shall be included in all communications where content is focused on food distribution that has been provided by the Food Bank of Eastern Oklahoma.